Frequently Asked Questions
What do image consultants do?
There are two types of image consultants:
Those who focus on an individual’s personal image, physical appearance, behavior and communication skills. Basic practice includes color & body analysis, clothing style, personal care, etiquette, body language, presentation skills, and much more.
There are also Corporate Image Trainers, who conduct workshops and seminars to corporate groups on presentation skills, dressing for success, business casual, etiquette and protocol, communications and customer service. Some consultants provide executive coaching on image and professional development.
Some corporate image trainers work on retainers with companies to coach executive hires and sales people. This coaching can be done privately or in groups.
Many consultants carry and sell products directly to their clients. Products include clothing, cosmetics and accessories as a way to generate consistent revenues. And as you might imagine, the majority of image consultants are entrepreneurs managing and marketing sole proprietorships.
What other names are image consultants called?
Some common titles include:
- Color & Style consultant
- Fashion Consultant / Stylist
- Make-over Consultant
- Wardrobe Consultant
- Visual Branding Consultant
If you’ve decided to specialize in some of these areas, you might call yourself a:
- Closet Organizer
- Color Consultant
- Communication Consultant
- Etiquette Consultant
- Personal Shopper
Why become an image consultant?
- It’s a dream career with a lot of freedom
- Get paid to do what you love – and see immediate results!
- Variety of opportunities
- Helping people feel good about themselves is very rewarding
- Maintain better work/life balance
What do you need to go into the business?
You will need the following skills:
Image Consulting: color analysis and coordination, body and line analysis, wardrobe planning, assessment methodology, body language, fashion resources, public speaking
Business: entrepreneurial management, marketing and promotions, finance and cash flow, organization, basic computer and technology, time management and sales
Interpersonal: diplomacy, self-motivation, understanding of basic behavior, assertiveness, customer service, verbal and non-verbal communications and high self esteem
You also need: A clearly defined target market, resources (financial, time and networking contacts), a personal mission statement and clearly defined list of business services (i.e., personal shopping, wardrobe consulting, etiquette, corporate communications etc.). You will need a marketing plan of action and membership to professional associations such as AICI.
Finally, you need to be patient with the ups and downs of growing a business from scratch, and understand how to balance your time and your love of working with your sources of revenue and skills.